What are the major concepts in media theories?

Media theories encompass a range of concepts that help us understand the role and impact of media in society. Some major concepts within media theories include agenda-setting, framing, media effects, media bias, and cultivation theory. Agenda-setting explores how media influences what topics and issues are deemed important by the public. Framing examines how media shapes the public's perception of events and issues by emphasizing certain aspects or perspectives. Media effects theory studies how media consumption can influence attitudes, beliefs, and behaviors. Media bias is the idea that media outlets may have their own political or ideological biases that shape their coverage. Cultivation theory posits that long-term exposure to certain media content can shape our beliefs and perceptions of reality. These concepts help us analyze and critique the role of media in shaping public discourse and understanding.

This mind map was published on 25 September 2024 and has been viewed 9 times.