How to measure the success of CRO?
The success of Conversion Rate Optimization (CRO) can be measured in various ways. Some common metrics include conversion rate, average order value, revenue per visitor, and bounce rate. A/B testing and multivariate testing are also effective methods of determining which changes are bringing about positive results. Additionally, analyzing user behavior through tools such as heat maps and session recordings can provide insights into why certain changes are effective. Ultimately, the success of CRO should be measured against established goals and objectives, with a focus on continuous improvement.
This mind map was published on 16 June 2023 and has been viewed 116 times.
