What are conversions on Facebook ads?

Conversions on Facebook ads refer to the actions that users take after clicking on an ad. These actions can include making a purchase, filling out a form, signing up for a newsletter, or any other desired action that the advertiser has set as a goal. Conversion tracking allows advertisers to measure the effectiveness of their ads and optimize their campaigns to reach their desired results. Facebook provides various tools and metrics, such as pixel tracking and custom conversion tracking, to help advertisers track and analyze their conversions.

This mind map was published on 23 May 2023 and has been viewed 107 times.