What is the purpose of business design?

The purpose of business design is to create and deliver innovative solutions that meet the needs of both customers and the organization. By applying design principles and methods to the development of business models, processes, products, and services, businesses can enhance their competitiveness and drive growth. Business design focuses on understanding customer desires and pain points, and finding ways to address them through a holistic and user-centered approach. It aims to align various aspects of the organization, such as strategy, operations, marketing, and technology, to create a coherent and differentiated offering. Ultimately, the purpose of business design is to create value and generate sustainable business outcomes.

This mind map was published on 30 July 2023 and has been viewed 117 times.