What did Cambridge Analytica do with the data?
Cambridge Analytica, a political consulting firm, harvested and exploited personal data of millions of Facebook users without their consent or knowledge. The firm utilized psychological profiling techniques to target individuals with specific political messaging to influence their voting behavior. They allegedly helped the Ted Cruz campaign during 2016 U.S. presidential primaries and the ‘Leave’ campaign during the Brexit referendum. Analytica’s unethical practices triggered a global debate on data privacy and social media’s role in democracy. The company is no longer in existence, and its parent company SCL Group faces lawsuits and regulatory scrutiny.
This mind map was published on 19 May 2023 and has been viewed 104 times.
