What data does engineering provide to the PPC section?

In the field of engineering, specifically related to the Pay-Per-Click (PPC) section, various types of data are provided to optimize and enhance the effectiveness of digital advertising campaigns. Engineering contributes valuable data on click-through rates (CTR), conversion rates, cost-per-click (CPC), and other key performance indicators (KPIs). By analyzing these metrics, engineers provide insights into campaign performance, identify areas for improvement, and propose strategies to maximize the ROI of PPC ads. Additionally, engineering data helps determine the optimal bid amounts, target audience, geographic targeting, and ad placement, resulting in better ad relevancy and increased conversion rates. Through careful data analysis and engineering expertise, PPC campaigns can be refined and tailored to achieve the desired marketing objectives.

This mind map was published on 27 November 2023 and has been viewed 42 times.