What is sentiment analysis?

Sentiment analysis, also known as opinion mining, is the process of analyzing text data to determine and classify the sentiment or emotions expressed in it. It involves using natural language processing and machine learning techniques to identify whether a piece of text is positive, negative, or neutral. By analyzing social media posts, customer reviews, or any textual data, sentiment analysis aims to extract subjective information and provide valuable insights about public opinion towards a particular product, service, or topic. This technique has gained significant importance in market research, brand management, and social media monitoring, as it helps businesses understand customer sentiment, make informed decisions, and improve their overall reputation.

This mind map was published on 3 January 2024 and has been viewed 83 times.