Many studies have been conducted to determine the ideal time to post on Facebook in order to reach the most audience and gain engagement. The findings vary depending on the target audience, industry, and region. Generally, the best time to post is during the weekdays, particularly on Wednesdays and Thursdays in the late afternoon, around 3-4 pm. However, posting during off-hours, such as early morning or late at night, can also be effective as there is less competition for attention on the platform. It is important to track and analyze engagement metrics for individual accounts to determine the best timing for specific audiences.
This mind map was published on 9 June 2023 and has been viewed 121 times.