What is keyword research?

Keyword research is the process of finding and analyzing phrases and terms that people use to search for information on the internet. It's an essential component of search engine optimization (SEO) as it ensures that the website content is relevant and valuable to the target audience. Keyword research involves identifying the most popular and relevant keywords, competition level, search volume, and user intent. This helps website owners to optimize their content for search engines and improve their rankings, drive more traffic to the site, and attract potential customers. Effective keyword research can lead to greater visibility, increased engagement, and higher conversions.

This mind map was published on 16 May 2023 and has been viewed 114 times.