Who are the key figures in city marketing literature?

The field of city marketing literature has been influenced by a number of key figures, including Philip Kotler, Ed Glaeser, Ares Kalandides, and Simon Anholt. Philip Kotler is often regarded as the father of modern marketing and has contributed numerous seminal works to the field. Ed Glaeser is known for his research in urban economics and the role of cities in economic development. Ares Kalandides is a scholar and consultant in the area of city branding and has provided extensive insights into the complexities of representing cities in marketing campaigns. Simon Anholt is a pioneer in the field of nation branding and has applied his knowledge to the marketing of cities as well. Collectively, these figures have helped shape the discourse surrounding city marketing literature and continue to impact the field today.

This mind map was published on 21 May 2023 and has been viewed 112 times.