How does graduated creative testing work?

Graduated creative testing is a process that involves testing different versions of creative assets at different levels of intensity or exposure. This testing approach involves introducing variations of the creative piece to a small audience and incrementally bringing it to a larger set of people or more significant exposure levels. It helps to identify which version of creative or individual creative elements perform better, and is cost-effective as it helps to narrow down on the right kind of creative that can produce the expected results. Graduated creative testing is widely used in digital marketing campaigns, where businesses aim to optimize their campaigns until they find the high-converting creative that can meet or exceed their goals.

This mind map was published on 18 May 2023 and has been viewed 52 times.