SaaS metrics are the different parameters that help in measuring the performance of the software as a service (SaaS) business. These metrics are essential to determine the overall success and growth of a SaaS company. Different types of SaaS metrics include customer acquisition cost (CAC), monthly recurring revenue (MRR), lifetime value (LTV), churn rate, gross margin, and net promoter score (NPS). CAC measures how much it costs to acquire a new customer, while MRR tracks the recurring revenue generated each month. LTV predicts the net revenue that will be generated from a customer over their entire lifecycle. Churn rate measures the number of customers cancelling their subscriptions, gross margin calculates the revenue earned after deducting expenses, and NPS measures customer satisfaction and loyalty.
This mind map was published on 24 April 2023 and has been viewed 106 times.