What are the major theories of media?

There are several major theories of media that seek to explain how media influences society and individuals. The agenda-setting theory posits that media has the power to shape public opinion and agenda by deciding which issues to cover and how to frame them. The cultivation theory suggests that media shapes individuals' perceptions of reality through prolonged exposure to certain representations. The uses and gratifications theory emphasizes the active role of audiences in selecting and interpreting media content based on their needs and preferences. Lastly, the social learning theory argues that media can influence behavior, attitudes, and beliefs by providing models of behavior that viewers may imitate. Ultimately, these theories offer different perspectives on how media impacts society and individuals.

This mind map was published on 25 September 2024 and has been viewed 31 times.