What are Nike's main costs and resources?

Nike's main costs and resources primarily revolve around manufacturing and marketing. The company's largest expense is related to the production of its athletic footwear and apparel, including the cost of raw materials, manufacturing processes, and labor. Additionally, Nike invests significantly in marketing campaigns to build brand awareness and reach a wide customer base. The company relies heavily on innovative designs and technological advancements, making research and development another crucial resource. Apart from these tangible elements, Nike's intangible resources, such as its global supply chain network, extensive distribution channels, and strong partnerships with athletes and influencers, play a vital role in their success. Overall, Nike's main costs are associated with production and marketing, while its resources encompass both tangible and intangible assets that strengthen its brand position and competitiveness in the sportswear industry.

This mind map was published on 13 December 2023 and has been viewed 99 times.