Strategies to expand the distribution network for chocolate spread in Thailand

To expand the distribution network for chocolate spread in Thailand, several strategies can be implemented. Firstly, the company can collaborate with local supermarkets and convenience stores to stock their products. Negotiating beneficial terms and offering special promotions can encourage these retailers to carry the chocolate spread. Additionally, the company can consider partnering with online platforms and e-commerce websites, as online shopping has gained significant popularity in Thailand. This would allow the chocolate spread to reach a wider audience and cater to the needs of modern consumers who prefer the convenience of online shopping. Furthermore, the company could explore the possibility of establishing dedicated distribution centers strategically located across Thailand to ensure efficient and timely delivery to retail outlets. Lastly, creating brand awareness through targeted marketing campaigns, social media promotion, and product sampling at events and exhibitions would help generate interest and attract potential customers to try the chocolate spread.

This mind map was published on 7 September 2023 and has been viewed 92 times.