What is a brand kit?

A brand kit is a collection of visual elements and guidelines that help maintain consistency in brand identity across different platforms. It typically includes logos, color palettes, typography, and any other design elements that represent a brand's identity. Having a brand kit ensures that all marketing materials, products, and communications reflect the brand's personality and values, creating a cohesive and recognizable image for the audience.
This mind map was published on 20 September 2024 and has been viewed 40 times.

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