What is SEO?

SEO, or search engine optimization, is the process of improving a website's visibility in organic (non-paid) search engine results. It involves techniques and strategies aimed at making a website more appealing to search engines, ultimately ranking it higher in search results pages. The goal of SEO is to increase organic traffic to a website by attracting relevant and qualified visitors. This is achieved by optimizing various aspects of a website, including its content, structure, and user experience, as well as by enhancing its credibility and authority through link building. SEO is an essential digital marketing practice that helps businesses gain visibility, reach their target audience, and drive conversions.

This mind map was published on 16 August 2023 and has been viewed 56 times.