What is CRM process design?

CRM process design refers to the strategic planning and implementation of customer relationship management systems and procedures within an organization. This design involves mapping out the workflow of interactions between the company and its customers, as well as the processes and technologies used to manage and track these interactions. It aims to optimize customer satisfaction, loyalty, and retention by streamlining and automating key customer touchpoints and ensuring consistency and effectiveness across all customer-facing departments. CRM process design is essential for creating a seamless and personalized customer experience that fosters trust and long-term relationships with clients.

This mind map was published on 2 July 2024 and has been viewed 13 times.