What other factors influence purchasing decisions?
In addition to product quality and price, there are several other factors that can influence purchasing decisions. Brand reputation, customer reviews and recommendations, product availability, convenience of purchase, and the overall shopping experience can all play a significant role in determining whether a consumer chooses to buy a particular product or service. Additionally, factors such as social proof, emotional appeal, and personal values and beliefs can also impact purchasing decisions. Ultimately, the decision-making process is complex and involves a combination of rational and emotional factors that vary from person to person.
This mind map was published on 12 May 2024 and has been viewed 28 times.
