What is digital marketing?

Digital marketing refers to all forms of marketing that utilize electronic devices and digital technologies such as search engines, social media, email, websites, and mobile applications. The primary objective of digital marketing is to connect with target audiences, promote or sell products and services, and enhance brand awareness. It involves various strategies and techniques such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and affiliate marketing, among others. Digital marketing has become an essential part of businesses in today's digital age, with many businesses shifting their focus from traditional marketing to digital marketing.

This mind map was published on 22 June 2023 and has been viewed 120 times.