Key SaaS metrics refer to the fundamental performance indicators used by SaaS companies to track their business goals and progress. Some examples of these metrics include monthly recurring revenue (MRR), customer acquisition cost (CAC), customer lifetime value (CLV), churn rate, and net promoter score (NPS). MRR measures the total monthly revenue generated by the company, while CAC notes the expenses incurred in acquiring a new customer. CLV helps identify the value a customer brings to the company over its lifetime, and churn rate measures the lost customers. Lastly, NPS indicates customer loyalty and satisfaction.
This mind map was published on 24 April 2023 and has been viewed 104 times.