What are the roles in a corporate consumer insights team?

A corporate consumer insights team is responsible for gathering and analyzing information about customers and potential customers to make informed business decisions. The team usually consists of a lead researcher who oversees the team and ensures that research methods are executed properly, a data analyst who interprets data and makes recommendations, a market researcher who designs and conducts primary research, and a secondary researcher who gathers information from secondary sources. Additionally, the team may include specialists in areas such as qualitative research, competitive analysis, and customer experience evaluation. Each member of the team plays a crucial role in helping the organization gain a deep understanding of its consumers, their needs, and preferences.

This mind map was published on 18 May 2023 and has been viewed 108 times.