Competition in the distribution of chocolate spread in Thailand

Competition in the distribution of chocolate spread in Thailand is fierce with various international and local brands vying for market share. One of the leading global players is Nutella, which has established a strong presence in Thailand and enjoys a loyal customer base. However, domestic brands like Tao Kae Noi and Bento also offer competitive alternatives, leveraging their understanding of local taste preferences and pricing strategies. Additionally, supermarkets and convenience stores play a critical role in this distribution network, as they determine the availability and visibility of different brands. With the rising popularity of chocolate spread as a versatile breakfast and snack option, companies are constantly innovating, introducing new flavors, and undertaking marketing campaigns to attract consumers, ensuring an intense and dynamic competitive landscape in Thailand's chocolate spread market.

This mind map was published on 7 September 2023 and has been viewed 54 times.