What is experience management?

Experience management refers to the practice of actively overseeing and optimizing the interactions and touchpoints that customers, employees, or users have with a brand, product, or service. It involves understanding the needs, emotions, and expectations of individuals throughout their journey and continuously improving and personalizing their experiences. By focusing on experience management, organizations can create meaningful and memorable interactions that drive loyalty, satisfaction, and ultimately, business success.

This mind map was published on 22 September 2024 and has been viewed 17 times.