Call to action

In the field of marketing, a call to action (CTA) is a prompt that is created to encourage a customer or user to take a specific action, typically related to buying a product or service. A CTA can be in the form of a button, hyperlink, or even a simple sentence that clearly directs a user to take a desired action. The purpose of a CTA is to increase the conversion rate of potential customers into buying customers. A successful call to action should be clear, concise, and compelling with a sense of urgency. Overall, a good CTA is a powerful tool in enticing customers to take action and engage with a brand.

This mind map was published on 3 May 2023 and has been viewed 109 times.