How can I measure the success of my email marketing campaign?

To measure the success of your email marketing campaign, you should track various metrics such as open rates, click-through rates, conversion rates, and ROI. Open rates indicate the number of recipients who opened your email, while click-through rates show the number of people who clicked on a link in your email. Conversion rates measure the number of people who completed a desired action after clicking on a link. ROI shows the return on investment for your campaign. Tracking and analyzing these metrics can help you understand what works and what doesn't, and make data-driven decisions to improve the success of future campaigns.

This mind map was published on 18 May 2023 and has been viewed 69 times.