How does social media gratify users' needs?

Social media platforms have quickly become an essential part of people's lives, fulfilling various needs and desires. Firstly, social media satisfies the innate human yearning for connection and belonging by allowing users to stay connected with friends, family, and acquaintances no matter the physical distance. It provides a sense of community and support, especially for individuals who may feel isolated. Moreover, social media offers an unparalleled platform for self-expression and creativity, enabling users to share their thoughts, opinions, and talents with a wide audience. This validation and recognition garnered through likes, comments, and shares gratify the need for appreciation and self-esteem. Additionally, social media acts as a source of information, news, and entertainment, catering to users' thirst for knowledge and diversion. It offers easily accessible and customizable content that caters to individual interests, contributing to users' overall satisfaction and fulfillment.

This mind map was published on 26 September 2023 and has been viewed 104 times.