What is the impact of digital technology on service business marketing?

The impact of digital technology on service business marketing has been revolutionary. With the advent of digital platforms and tools, service businesses now have access to a vast array of marketing tools and techniques that were not available before. Digital technology allows service businesses to reach a broader audience, target specific market segments more effectively, and engage with customers in ways that were not possible before. It has also enabled more cost-effective marketing strategies, as digital marketing often requires less investment compared to traditional advertising channels. Overall, digital technology has transformed how service businesses approach marketing and has greatly contributed to their success and growth in the modern market.

This mind map was published on 24 October 2023 and has been viewed 116 times.