What is social media listening?

Social media listening refers to the practice of monitoring online conversations and user-generated content occurring on social media platforms, in order to gain insights into customer attitudes, preferences and sentiments. This technique allows businesses and brand managers to better understand their audience and address any issues or concerns they may have. Social media listening also provides an opportunity to engage with customers more effectively and build stronger, long-term relationships. By analyzing and interpreting social media data, businesses can identify trends and track performance indicators, allowing them to make more informed decisions about marketing strategies and customer service initiatives.

This mind map was published on 25 June 2023 and has been viewed 118 times.