What are some examples of successful meta advertisements?
Meta advertisements are ads that are self-referential and often play with the conventions of advertising itself. One successful example of a meta advertisement is the 2010 Old Spice "The Man Your Man Could Smell Like" campaign, which used humor and self-awareness to become viral and increase sales. Another example is the 2015 Coca-Cola "Happiness Machine" ad, which not only showcased the product but also demonstrated the brand's values of spreading joy and positivity. Meta advertisements tap into the audience's emotions and perceptions of advertising and can often help a brand stand out in a crowded market.
This mind map was published on 24 May 2023 and has been viewed 67 times.
