What are the qualitative data collection methods used?

Qualitative data collection methods are utilized in research to gather non-numerical information that aims to explore deep insights and meanings. These methods include interviews, focus groups, observations, and document analysis. Interviews involve structured or semi-structured conversations with participants, allowing researchers to gather in-depth information about their experiences, perspectives, and opinions. Focus groups involve a small group of participants discussing a particular topic, enabling researchers to understand group dynamics and gather diverse viewpoints. Observations involve researchers actively observing and documenting behaviors, interactions, and environmental factors in real-time. Document analysis involves examining written or recorded materials, such as diaries, letters, or historical records, to gain insight into people's experiences, beliefs, or cultural practices. These qualitative data collection methods offer rich and detailed information that can help explore complex phenomena and provide a deeper understanding of social and psychological processes.

This mind map was published on 17 January 2024 and has been viewed 144 times.