What metrics should I track to measure the success of my Facebook ad campaign?

To measure the success of a Facebook ad campaign, there are several key metrics that can be tracked. These metrics include reach, engagement, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Reach indicates how many people have seen the ad, while engagement measures the number of likes, comments, or shares it has received. CTR shows the percentage of people who clicked on the ad after seeing it. Conversion rate measures how many users completed a desired action, such as making a purchase or filling out a form. Finally, ROAS helps determine the profitability of the campaign by calculating the revenue generated in relation to the ad spending. By monitoring these metrics, advertisers can assess the effectiveness and success of their Facebook ad campaigns.

This mind map was published on 28 October 2023 and has been viewed 120 times.