What distinguishes Japanese marketing from others?

Japanese marketing is known for being uniquely different from that of other countries. One of the distinguishing factors is the emphasis on quality and attention to detail, particularly in the design of the products. Another unique aspect is the emphasis on long-term relationships and loyalty between companies and customers. Japanese marketing also prioritizes the concept of "omotenashi," which means a sincere and heartfelt approach to customer service. Additionally, Japanese marketing techniques tend to be more subtle and understated, with a focus on conveying messages through symbolism and indirect communication rather than overt advertising.

This mind map was published on 30 May 2023 and has been viewed 157 times.