What is ideation and why is it important?

Ideation refers to the process of generating, developing and testing creative ideas. It is the starting point of any innovation and entrepreneurship process. Ideation is important because it helps individuals and organizations to brainstorm, be innovative and come up with new ideas that can become successful products, services or businesses. Ideation also helps to solve problems, generate solutions and increase the quality of life. It promotes creativity, divergent thinking and collaboration which are essential components for successful innovation. By embracing ideation, individuals and organizations can stay ahead of the competition, improve their market share and create value for stakeholders.

This mind map was published on 19 May 2023 and has been viewed 102 times.