What is the relationship between emotional intelligence and impulse buying behavior?

The relationship between emotional intelligence and impulse buying behavior is a complex one. Emotional intelligence refers to the ability to recognize, understand, and manage one's own emotions as well as the emotions of others. It involves skills such as empathy, self-awareness, and emotional regulation. On the other hand, impulse buying behavior refers to the tendency to make unplanned purchases without considering their long-term consequences. Studies suggest that individuals with higher emotional intelligence are less likely to engage in impulsive buying as they are better able to regulate their emotions and make rational decisions. They can recognize and control their emotional triggers, resist the urge to give in to impulsive buying temptations, and consider the long-term implications of their purchases. However, it is important to note that other factors such as financial stability, cultural influences, and personal values also play a role in impulse buying behavior.

This mind map was published on 18 September 2023 and has been viewed 88 times.