How do selling and marketing differ in terms of activities?

Selling and marketing are closely related but distinct activities in business. Selling primarily involves the direct face-to-face interaction between a salesperson and a potential customer, with the aim of persuading, convincing, and closing a specific sale. It focuses on engaging with individual customers, understanding their needs, and offering a product or service that fulfills those needs. On the other hand, marketing involves a broader set of activities that aim to create, communicate, and deliver value to customers. It involves market research, product development, pricing, distribution, and effective promotion of products or services to reach and influence a larger target audience. Unlike selling, marketing entails long-term strategies and efforts to build brand awareness, customer loyalty, and overall business growth.

This mind map was published on 15 November 2023 and has been viewed 108 times.