What is influencer marketing?

Influencer marketing refers to a type of marketing strategy that involves collaborating with individuals who have a significant online following and influence on their audience's purchasing decisions. Influencers are typically individuals who have established credibility and expertise in a specific niche or industry through their social media platforms, blogs, or other online channels. Businesses partner with influencers to promote and endorse their products or services, leveraging the influencers' reach and credibility to increase brand awareness, drive customer engagement, and ultimately boost sales. The key goal of influencer marketing is to tap into the influencers' influence and relationship with their audience to influence consumer behavior towards a particular brand or product.

This mind map was published on 16 October 2023 and has been viewed 56 times.