What is engagement farming?

Engagement farming refers to a strategy used in online marketing and social media management to increase user engagement and interaction. It involves deliberately promoting activities that stimulate audiences to respond, comment, share, or like the content being shared by a brand or individual. The goal of engagement farming is to create a vibrant and participatory online community that consistently engages with the content, ultimately leading to increased visibility, brand loyalty, and potential business growth. Tactics used in engagement farming may include asking thought-provoking questions, running contests or giveaways, sharing engaging visuals or videos, and promptly responding to user comments to encourage further conversation.

This mind map was published on 5 October 2023 and has been viewed 90 times.