What are their pain points with current cosmetics?

For many consumers, their pain points with current cosmetics come from issues with product quality and effectiveness. They may have difficulty finding products that work well with their skin type, that don't cause irritation or breakout, or that last throughout the day. Many have concerns about the harsh chemicals and toxins used in some cosmetics, and are looking for more natural, sustainable options. Additionally, there is a growing demand for makeup that is inclusive and caters to a wider range of skin tones and types. These pain points can often lead consumers to switch brands or seek out new and innovative solutions in the beauty market.

This mind map was published on 25 May 2023 and has been viewed 77 times.