How do different media theories explain media effects?

Different media theories explain media effects in various ways. For example, the hypodermic needle model suggests that audiences passively receive media messages and are immediately influenced by them. On the other hand, the cultivation theory posits that repeated exposure to media content shapes individuals' beliefs and perceptions over time. The agenda-setting theory argues that the media has the power to influence what issues are deemed important in society. Finally, the uses and gratifications theory suggests that individuals actively seek out and use media for their own purposes and gratifications. Collectively, these theories provide insights into how media can impact individuals and society at large.

This mind map was published on 25 September 2024 and has been viewed 10 times.