What strategies did Yuga Labs employ to create buzz around Bored Ape?

Yuga Labs employed several strategies to create buzz around Bored Ape. Firstly, they developed a unique and visually striking collection of 10,000 Bored Ape NFTs, each with its own distinct traits and characteristics. These traits include different backgrounds, accessories, and even clothing for the apes. This element of personalization made them highly sought after by collectors and enthusiasts. Additionally, Yuga Labs encouraged community engagement by launching a Discord channel where owners of Bored Apes could connect, trade, and share their experiences. The team also leveraged social media platforms like Twitter and Instagram to spotlight individual Bored Apes, host giveaways, and generate excitement. Limited edition collaborations with prominent artists and brands further increased the hype around the project. Lastly, Yuga Labs implemented a tiered membership system called Bored Yacht Club, which offered exclusive benefits and rewards to holders, fostering a sense of exclusivity and demand. Overall, these strategies combined to create a vibrant and passionate community around Bored Ape, propelling it to become one of the most successful NFT projects to date.

This mind map was published on 15 August 2023 and has been viewed 51 times.