Tools used for social listening

In today's highly connected world, social listening is a crucial aspect of effectively managing a brand's online presence. To monitor and respond to conversations about a brand, businesses need to use various tools designed specifically for social listening. Many of these tools are web-based and offer functionality such as real-time social media monitoring, social media analytics, sentiment analysis, and competitor analysis. Some popular tools include Hootsuite, Sprout Social, Brandwatch, Mention, and Awario. These tools help brands understand their audience and identify issues that need to be addressed, allowing them to respond appropriately to customer feedback and improve their overall online presence.

This mind map was published on 19 May 2023 and has been viewed 198 times.