When to use convenience sampling?

Convenience sampling is a type of non-probability sampling where participants are chosen based on their accessibility and willingness to participate rather than random selection. It is generally appropriate to use convenience sampling when the sample is not the focus of the research, when the research question is exploratory or preliminary, when a representative sample is not needed, or when time and resources are limited. Convenience sampling is commonly used in pilot studies, market research, and online surveys. However, the results of convenience sampling may not be representative of the larger population, and therefore should be interpreted with caution.

This mind map was published on 20 April 2023 and has been viewed 108 times.