What is the difference between marketing and branding?

Marketing and branding are two different concepts that are often used interchangeably. Marketing is the process of promoting and selling a product or service to customers, while branding is the process of creating a unique identity and image for a product or service that distinguishes it from competitors. Marketing involves tactics such as advertising, promotion, and pricing to reach and persuade customers, whereas branding is focused on creating an emotional connection with customers through the use of visual elements, messaging, and storytelling. Marketing is a tool used to build brand awareness, whereas branding is a strategic approach to building a long-term, meaningful relationship with customers.

This mind map was published on 18 April 2023 and has been viewed 58 times.