Marketing Mix

Marketing mix is a set of controllable variables that a business uses to influence the demand for its products and services. The four major elements of the marketing mix are product, price, promotion, and place. These four elements must work together to achieve the overall marketing goal. By optimizing each element, businesses can tailor their marketing strategy to the needs of their target audience, increase customer value, and maximize profits. A well-executed marketing mix can help a company maintain a competitive edge, build brand recognition, and achieve long-term success.

This mind map was published on 18 May 2023 and has been viewed 104 times.