What is the role of marketing in a business?

Marketing plays a crucial role in a business as it is responsible for identifying, attracting, and retaining customers. It involves analyzing market trends, consumer behavior, and competition to develop effective strategies that promote the products or services of a business. Through various marketing techniques such as advertising, public relations, social media, and market research, marketing professionals create awareness and generate demand for the company's offerings. Moreover, marketing helps to build and maintain the brand image, increase market share, and ultimately drive revenue growth. By understanding customer needs and preferences, marketing ensures that businesses deliver products or services that meet or exceed expectations, leading to long-term success and profitability.

This mind map was published on 20 December 2023 and has been viewed 90 times.