How to choose components for a composable CDP?

When selecting components for a composable Customer Data Platform (CDP), it is important to consider the specific needs and requirements of your business. Start by determining the core capabilities that you need, such as data ingestion, processing, and activation. Next, evaluate the available options for each component, taking into account factors such as scalability, flexibility, and third-party integrations. It is also important to consider the overall architecture and how the components will work together to create a unified and integrated CDP solution. Finally, prioritize security and data privacy considerations, ensuring that the chosen components meet your organization's compliance requirements. By taking a thoughtful and systematic approach to selecting components, you can create an effective and valuable composable CDP solution for your business.

Composable CDP Component Selection Integration Capabilities Modular Architecture Scalability