How do social media platforms gather and use user data?

Social media platforms gather user data through various means such as cookies, user-provided information, and device information. This data is then used to personalize user experiences, provide targeted advertising, and improve the platform's services. Social media companies often collect a wide array of user data including but not limited to location, login info, contact lists, and app usage. However, concerns about privacy and data misuse have arisen with the increasing amount of data collected and how it is utilized by these platforms. To address these concerns, social media platforms have introduced privacy settings and data protection policies to give users greater control over their data.

This mind map was published on 19 April 2023 and has been viewed 57 times.