Differences between thematic and content analysis?

Thematic analysis and content analysis are both commonly used research methods in the social sciences. The main difference between the two is that thematic analysis focuses on identifying themes or patterns within the data, whereas content analysis is more concerned with the specific content of the data. Thematic analysis involves identifying overarching themes or patterns across the data, while content analysis involves quantitatively analyzing specific features of the data such as word frequency or use of certain keywords. Both methods have their strengths and weaknesses, and the choice of which to use will depend on the research question and the data being studied.

This mind map was published on 20 April 2023 and has been viewed 69 times.