What role does persuasion play in selling?
Persuasion plays a crucial role in selling as it involves influencing a potential customer's beliefs, attitudes, and behaviors towards a product or service. Salespeople employ various persuasive techniques and tactics to convince customers to make a purchase. These techniques may include building rapport, highlighting product features and benefits, addressing customer needs and objections, utilizing social proof and testimonials, and creating a sense of urgency or scarcity. Persuasion is essential in breaking through customer resistance, building trust, and ultimately closing a sale. A skilled salesperson understands the power of persuasion and tailors their approach to appeal to individual customer preferences and motivations.
This mind map was published on 25 January 2024 and has been viewed 70 times.
